Exactly 4 years ago I wrote a blog on Caribbean students becoming professionals and their longing to go back home. In that Blog I mentioned this blog (I travel through time). What I indicated then was that the topic is quite complex, that I wanted to dedicate an extra blog on it.
It is August 2014, a new load of Caribbean students are arriving in Europe and probably North and South America as well. The students of 2010 are probably graduating, or already have. We are still in a global recession, jobs are scarce and things have changed compared to 4 years ago.
In said previous blog I mentioned the "colonial mentality syndrome" (CMS). And promised I would refer to this in a future (this) blog. I don't have statistics and other data to give a scientific basis for this topic, but base myself on experiences and chats with fellow Caribs. This is a blog that is open for (constructive) criticism and feedback. You are welcome to share your opinion and views as well.
For a lot of Caribbean Islands Tourism is one of the top economical sectors or industries, and therefore generates many jobs. However, one can argue that the tourism industry generates many low-level (paying) jobs and little high level (paying) jobs. Here is where the CMS comes in. Many times the top jobs are filled by people not native to the Island. I must be honest and admit that I have experienced many locals (on various Islands) being part of top management. Nevertheless, I am still seeing many foreigners in top management. To me it is funny as it is a mirror effect of Western countries complaining that foreigners (incl. Caribs) take their jobs. Therefore I try to take an objective look at things and leave nationalism, pride and personal feelings/opinion aside. The world is becoming more and more a global marketplace. This includes the job market. Is it then such a bad thing that a non-native has a job in a country he/she is originally not from? As I see it now, one should go and work where there is work and you are able to be the best you can be and happy. Are you a European dreaming of working in the tropics? Go for it. Are you a Carib dreaming of a cosmopolitan lifestyle and career in a modern western city? Go for it. At this point we should not let man-made borders stop us achieving our dreams. This sounds nice and reads like an idealistic pamflet, and many might say: yes, but you don't now my situation...
I agree, things are not as black and white, easy and straightforward as we would like them to be. So lets go back to the title of the blog and take a look at developments and opportunities back home. In a modern and ever more globalised world, the chance is big that you end up looking for a job with a large company or corporation. In tourism for example you might end up at one of the large hotel/resort chains, cruise lines, Airlines or operators. "Aha" I hear you say, "they are the ones employing foreign westerners for the top positions", hence the CMS. I used to agree with this quick judgement, but have changed my opinion over time. I personally know a couple of Caribbean natives who worked their way up and now have senior level jobs at these large corporations/organizations. I also know a lot of Caribs who occupy top level jobs locally on the Islands. Should we still point that CMS finger then? maybe yes, maybe no, but in any case, less. It all boils down to what you bring to the table. "Talent does get recognised", I was told long ago, and I believe this. It also depends a lot on your own efforts. We can get comfortable and less hungry and then get stuck into a certain comfort zone. Is there still inequality and do Human Resource depts. still show preference to foreigners? Probably, but don't let that stop you. Opportunity levels can differ per Caribbean Island and I tend to hypothesise that the Spanish Caribbean suffers most of CMS. The limiting factors I encounter when talking to people are: not having acces to travelling documents (Visa) and limited knowledge of International languages (English).
One of the many pitfalls for professional Caribs returning home is getting frustrated, when they are not able to bring change fast, and falling into the conformity trap. In my opinion this trap is biggest when working for the public sector (as a civil servant and/or politician). You need to be aware and accept what you will encounter upon your return. Of course your will to provide a positive contribution should remain top of your agenda, but don't be naive and get burned down to easy and quick.
A fellow blogger recently posted an interesting piece on this topic (in Dutch), urging students to think hard before coming back. Especially when dealing with Student loans ion USD$ and Euros. His advice was to stay abroad first to build up your career and pay off your student loans. And many of his readers (on social media) agreed.
Why did I wrote this blog? As a 37 year old Caribbean native, I hope I can raise awareness on CMS and provide support for the new generations and their knowledge and will to change. If you feel that our generation (35+) can still stir-up a revolution....let me know
Blog discussing life(style), marketing and any topic that adds to improve the position of the Caribbean in the world.
Showing posts with label growth. Show all posts
Showing posts with label growth. Show all posts
Tuesday, August 12, 2014
"Colonial mentality syndrome" A continuation on the blog: Are Caribbean professionals longing for home...?
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Monday, February 18, 2013
The (sky is the) limits of Tourism arrivals growth
Dear readers,
After a period of pause Caribbean2World is active again and looking to stir things up. for the past 2 years there have been quite some changes for me on a professional level. In my new role I have experienced and learned a lot of new things. It is with this new luggage, that I want to get back in touch with you and show the Caribbean to the World
"Growth",...It has become the mantra of most organisations in the world. Sustainability, which is also trending....is kinda catchinig up on "Growth".
Working for a destination Marketing Organization (DMO), often means that one of your main responsabilities is generating growth: increase in the arrival statistics for your destination. Even though nowadays more and more destinations tend to look more at abstract marketing goals such as brand and "value for money" perception. It is still the statistical arrivals results at the end of a year everyone looks at and you get credit for.
Most times DMO's set goals at the beginning of a marketing year such as: generate x-amount of growth % in your market. Most of the time it is a general global goal which counts for all regional offices part of one team. The problem with this is that if all offices are successful it creates an internal competition. This situation is often misunderstood and under performing markets get pushed into the corner where the punches fall. All offices should be part of one team, and should support each other. Therefore the point a lot of DMO's are missing is: What is the limit of growth.
When organisations forget to take into account the size of their capacity, it seems that the sky is the limit for growth. But what happpens if one regional marketing office grows disprortioinally quicker than it's other offices? Less capacity available for growth for that market. For the destination in question this is no problem at all. At the end of the day, if the destination can show great overall worldwide results, all is well. I am all for the "free market" and "supply and demand" approach. However, if destinations have or want a risk-spreading or diversification strategy, this could pose a problem for the long-term success of the destination.
Therefore in my opinion it is critical for a DMO to know the capacity it has to serve the markets its active in. In order to do this you need to take the following into consideration:
After a period of pause Caribbean2World is active again and looking to stir things up. for the past 2 years there have been quite some changes for me on a professional level. In my new role I have experienced and learned a lot of new things. It is with this new luggage, that I want to get back in touch with you and show the Caribbean to the World
"Growth",...It has become the mantra of most organisations in the world. Sustainability, which is also trending....is kinda catchinig up on "Growth".
Working for a destination Marketing Organization (DMO), often means that one of your main responsabilities is generating growth: increase in the arrival statistics for your destination. Even though nowadays more and more destinations tend to look more at abstract marketing goals such as brand and "value for money" perception. It is still the statistical arrivals results at the end of a year everyone looks at and you get credit for.
When organisations forget to take into account the size of their capacity, it seems that the sky is the limit for growth. But what happpens if one regional marketing office grows disprortioinally quicker than it's other offices? Less capacity available for growth for that market. For the destination in question this is no problem at all. At the end of the day, if the destination can show great overall worldwide results, all is well. I am all for the "free market" and "supply and demand" approach. However, if destinations have or want a risk-spreading or diversification strategy, this could pose a problem for the long-term success of the destination.
Therefore in my opinion it is critical for a DMO to know the capacity it has to serve the markets its active in. In order to do this you need to take the following into consideration:
- Available rooms/accommodation
- Persons per room/capacity
- Average length of stay per market
- Average revenue per room per market
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